Whether you’re just starting out as an entrepreneur or you’ve run a small business for several years, getting people to take you seriously is often a challenge. Fortunately, there are many simple tools you can use to make a stronger, more professional impression. Here are several to keep in mind.
These 5 Essential Tools Are A Must-Have For Entrepreneurs
Your logo is the face of your company. Without one, there’s likely very little to visually distinguish your organization from others in your field. For that reason, it should be one of the first steps you take when creating your business’s branding.
Your logo’s design isn’t something you should take lightly; it’s important to invest the proper amount of time and resources into creating something that represents your brand. Be very wary of “free logo creators” or artists offering to create a cheap $5 design. You get what you pay for, and having a seasoned professional create a high quality logo right off the bat will help prevent an expensive redesign later.
Related: 3 Steps To A Powerful Brand Identity
2. Press Kit
Whether you’re announcing the launch of your company or a major milestone, creating a press kit is a great way to get free publicity and show people the professionalism of your company. A typical press kit includes a pitch letter, fact sheet, press releases, and any other materials that can help the media to learn more about who you are as a business.
Make sure your press releases include the most newsworthy information at the very top so that journalists can get the most valuable details right away. Include relevant photos to make things as simple as possible for reporters. Open with a strong headline that gets people’s attention
3. Business Card
Having business cards is essential for any networking event, or any situation where you might interact with potential clients or business associates. It’s more than just a way to make it easier for people to remember your name and contact you. It’s a symbol that shows people you care about your image and wanted to be treated with respect.
To make a truly solid impression, having a cheap, simple business card design won’t help much. If you don’t have much experience with graphic arts, consider consulting with a professional business card design company. Even if they don’t design the card for you, they can offer tips and guidance to assist you.
Having a professionally designed website is an enormous boost to your credibility. You can increase your authority even more if you educate your audience through blog posts, infographics, and other valuable content.
If you don’t want to invest in an entire website for your business, consider at least creating a social media presence. For some small businesses, their Facebook page is their only presence on the web. Even if you don’t have a lot of resources to share, this will make it easier for clients to engage with you and ask questions that you can hopefully answer.
5. Special Event
Event marketing is wildly diverse, ranging from epic blowouts to small, intimate conferences. It’s an excellent way to build an emotional connection with your clientele and get them to acknowledge that you’re the real deal.
Events require a lot of careful planning. Consider partnering with another business or brand to put on your event. Not only will this take some of the financial and promotional burden off of you, it will help you form a relationship with a fellow entrepreneur that may prove beneficial later.
Do you have other tools or techniques that you use to boost your credibility and authority? Share them in the comments below.
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